Wednesday, June 16, 2010

Blending Smoothies Online

The summer is here and it's hot. There is nothing better than making a nice smoothie with your favorite and hopefully frozen ingredients. I almost want to stop writing and go make one right now....but blog duty calls....

Now this viral YouTube video combines brilliant leverage of a popular product (the iPhone) with a shocking display of the blender's smoothie-making powers. It's no wonder these guys at BlendTec are supposedly raking it in. Check it out!

That totally rocked...both as a great way to highlight their blender's superior performance, as well as how to leverage youtube and social media for an awesome marketing campaign!!